LUSAKA, ZAMBIA – When Zambia Breweries introduced the colorful and thunderous Mosi Day of Thunder festival in 2016, the country was amazed with the amount of Zambian talent that the stage exposed. The music festival – now in its fifth year has proved to be Zambia’s greatest and progressive festival which happens annually in the city of Livingstone. The vibrant festival will be held at the Livingstone Villa Grounds in the tourist capital over the Africa Freedom Day long weekend. Slated for May 23 this year, Zambian Breweries has confirmed that Mosi Day of Thunder (DOT) 2020 will highlight Zambian entertainment outside and within our borders.
Associated to many international music festivals such as the popular Coachella in Carlifornia, Australian-based Sampa The Great is one of the guest artists at DOT 2020 and will be joined by guest DJ, Prince Kaybee from South Africa, bringing the number of guest artists to two, a first time in the Mosi Day of Thunder history. The guest artists will be joined by a star-studded local line-up including Slap Dee, Macky 2, Jay Rox, Yo Maps, Natasha Chansa and Dope Boys including the country’s leading DJs.
Having more Zambian artistes perform at the country’s biggest music extravaganza is in line with the “We are Zed” campaign launched by Mosi Premium Lager in October 2019, which celebrates the best of our local talent. Zambian Breweries and music share one thing – bringing people together and inspiring them to do more. In keeping with Mosi Premium lager’s “We are Zed” theme, the music experience at DOT 2020 will champion Zambian artists.
Over 10,000 music-lovers from all walks of life are expected to attend the 2020 Mosi Day of Thunder, boosting Livingstone’s position as a major regional tourist and cultural hub. “We pride ourselves in seeing people enjoy a good time in a good environment with good music and withthe best beverages,” said Sibajene Munkombwe, Zambian Breweries Country Head of Marketing who also reiterated his message urging festival goers to be responsible in their drinking. “The Mosi Day of Thunder has become one of the highlights of the African musical calendar, making this an annual pilgrimage to Livingstone and bringing an array of local and regional tourists. ” he said.
As part of this year’s music festival, the company has launched its Mosi USSD – Underliner Promotion on its Mosi 375ml pack in which customers stand a chance to win tickets to the 2020 Mosi Day of Thunder and other prizes including airtime across all mobile networks.
Consumers will have to buy a single bottle of the Mosi 375ml bottle, look for the unique code on the underliner and dial USSD number *373# for a chance to win festival tickets, airtime and Mosi merchandise. “We will give out a total of 7,000 prizes until the 31st of May when the promotion comes to a close, ” says Zambian Breweries head of marketing, Sibajene Munkombwe.
More details of Mosi Day of Thunder 2020 and other exciting activities lined up leading to the spectacular festival in May can be found on Mosi Lager social media pages and various media platforms.
About AB InBev in Zambia
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 400 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.
